Business Unit Marketing Manager

As Business Unit Manager for Marketing, you will be responsible for managing the business unit’s day-to-day activities, setting and executing strategic marketing plans, and achieving financial and operational targets. This role requires a blend of strategic thinking, team leadership, and hands-on marketing expertise to ensure the success of the marketing business unit.

Required Skills

• Proven experience in marketing management or business unit leadership, with at least 3 years in a similar role.
• Strong understanding of marketing principles, strategies, and tools, including digital marketing and analytics.
• Demonstrated ability to manage budgets, achieve financial targets, and optimize resources.
• Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
• Strategic thinker with strong analytical and problem-solving abilities.
• Exceptional communication in English and interpersonal skills.
• Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).
• Familiarity with CRM systems, marketing automation tools, and data analytics platforms.

Responsibilities

• Develop and implement the marketing business unit’s strategic plan in alignment with the company’s overall goals.
• Oversee the planning, execution, and evaluation of marketing campaigns, ensuring optimal ROI.
• Manage the business unit’s P&L, including budgeting, forecasting, and cost control.
• Lead, mentor, and inspire the marketing team, fostering a collaborative and high-performance culture.
• Identify market opportunities and trends, and develop initiatives to capitalize on them.
• Collaborate with other business units and departments to align marketing efforts with company-wide objectives.
• Monitor key performance indicators (KPIs) to measure the effectiveness of marketing strategies and campaigns.
• Build and maintain strong relationships with external partners, including agencies, vendors, and stakeholders.
• Ensure the business unit operates efficiently and complies with company policies and industry regulations.
• Continuously evaluate and improve marketing processes, tools, and technologies.

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