The main aim of the job is to support the Philip Morris Business Unit Team with relevant analysis/insights regarding Nielsen trends, Adult Consumer Distribution, Trade Coverage: Merchandising & Communication, Consumer Engagement touch points platform areas, to support decision making process related to resource allocation, objective setting, Key Performance Indicators (KPI-s) monitoring, increasing commercial initiatives efficiencies & effectiveness through better targeting and alignment of commercial initiatives objectives, selected channels/ retail selling points and consumer profile.
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