Digital Marketing Specialist - EMEA Retail 2 Yr. Contract

We seek to employ a Digital Marketing professional who brings their know-how, utilize their personal aptitudes and expertise, to develop & advance a comprehensive, methodical, continuous e-commerce blueprint throughout EMEA, with the following main goals:

• Boost traffic & revenue via our branded & affiliated digital channels (with distinctly defined SMART objectives and KPIs).
• Ensure that all digital assets (copy, content, visuals) created and published establish a solid and consistent Steelcase experience, portraying brand quality standards and forging a strong emotional bond with end-customers.
• Develop and implement a robust performance marketing strategy, blending organic and paid tactics, to increase brand awareness and drive eCommerce revenue over time.
• Manage and report (on a monthly basis) on budget allocation versus revenue targets.
• Optimize the leveraging of analytic tools (such as Google Analytics 4) in order to drive continuous positive business impact. 
• Drive SEO implementation in terms of content, keyword search and setup to improve overall ecommerce performance. 
• Lead A/B testing.

What You Will Be Doing:

eCommerce Strategy:

• Conduct market parity research and competitive benchmarking to inform the e-commerce strategy aimed at increasing sales via owned websites and e-retail partners.
• Facilitate global integration and alignment across regions, including through Steelcase's dotcom and other platforms.
• Performance Digital Marketing Management
• Planning, writing and scheduling digital marketing campaigns - taking full responsibility for these tasks with focus on Facebook ads and coordination of those on Google, Amazon and other e-retail partner platforms.
• Producing relevant Retail newsletters for all EMEA countries where Steelcase operates in the D2C segment.
• Management of the agency pitch process and relationships - overseeing all agency activities related to our ecommerce platforms, including defining and agreeing on SLAs and SOWs and holding QBRs, assessing results, auditing activities and guiding improvements. 
• Developing/ brainstorming on and executing promotional campaigns.
• Optimize campaign performance, providing ongoing management, conducting reporting and analysis, as well as managing traffic and activity tags, and developing data strategies.

Influencer Marketing:

• Conduct research to identify suitable influencers, aligned with our brand direction and eCommerce vision - working closely with the Brand Communication Team - covering key EMEA markets and select customer niches.
• Validate influencer content to ensure maximum return on investment.
• Maintain regular communication with influencers and invite them to relevant events, as needed.
• Contribute to the development and implementation of a successful affiliate marketing program in EMEA.

Your Future Team:

Is a group of energetic, self-driven professionals, each a master of their field and a supporter of each other, in the interest of the greater goal. Team-players ready and willing to bring their best to work every day, building on their individual and joined strengths, expertise, experience, creativity and vision. Able to “think outside the box” and deliver great performance, while enjoying tackling the challenges along the way. Looking for a kindred spirit with a “go-getter” attitude, as a best fit for the group.

Who You Are:

Required Skills and Competencies

• Bachelor's degree and/or 3+ years' experience in digital marketing, either in-house or at an agency
• Experience in B2C marketing
• Capable of guiding creative development towards business results
• Strong critical thinking skills, excellent decision-making abilities
• A valuable team player
• Proactive and self-motivated with a high sense of responsibility/ownership
• Excellent communication skills and a proactive approach
• Systematic and structured work style
• A thorough understanding of Google and Meta tools and functionalities.
• Strong grasp of the digital landscape and an advanced proficiency in digital skills
• Excellent command of business English.

Preferred Skills and Competencies

• Interest in interior design, manufacturing, or the furniture industry is a nice to have.
• Knowledge of German and/or French a plus.

Benefits:

At Steelcase, we care about our employees and we want to recognize their effort through a significant package of benefits which includes fixed and flexible benefits (18.590 RON gross per employee/year).

Flexible benefits budget that can be spent on any of the following options:

• Reimbursement of your outside country vacation up to 6000 RON/year and vacation vouchers for Internal tourism
• Trainings and accreditation in accordance with your job description
• Reimbursement for public transportation or fuel
• Work from Home financial support (160 RON/month)
• Meal tickets
• Private pension
• Gift vouchers for special events according to the legislation: Christmas, Easter, 8th March, 1st of June
• Culture vouchers (for bookshops, theaters, cinemas, festivals, concerts etc.)
• Sports discounts for gyms, spa & relax, sport equipment and articles... and others.

Fixed benefits:

• 25-30 days of annual leave (depending on your seniority)
• Healthcare Subscription at Regina Maria: Expert Complete package
• Private Life Insurance, with coverage for temporary work incapacity and critical illness up to 90000 RON
• Private Health Insurance with coverage for hospitalization and surgery costs up to 8000 RON/year
• Financial support for special life events
• Work anniversary and birthday kits
• Learning & Development opportunities via Udemy, EdX, internal trainings etc.
• Office perks: fruits & goodies in the office & well-being initiatives
• A hybrid model of work and flexible program.

Why People Choose to Work with Us:

At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.

Who We Are:

Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.

What Matters to Us:

More than qualifications, we’re looking for talent and potential. We are proud to have a diverse and inclusive workforce, and we're always looking to improve our global community. We value applicants who are comfortable interacting with people different from themselves, building mutual respect and positive relationships. We invite people from all backgrounds and genders to apply. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.

Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. We are proud to be recognized for our inclusive workforce by the Corporate Equality Index for the past nine years.