E-mail Marketing Specialist with German

Position Summary

We are on the hunt for a sharp and innovative Email Marketing Specialist in our Online Marketing team. As part of the AstorMueller’s team, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy in German and English. As an Email Marketing Specialist, you will also be required to collaborate with coworkers across our Marketing Department, to ensure maximum uptake of offerings. 

Your Key Responsibilities

• Conducting market research to better comprehend prevailing consumer behaviors. 
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs. 
• Creating well-written copy in German and English, that is free from mistakes. 
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. 
• Collaborating with graphic designers to improve the appearance layout of outputs. 
• Maintaining a database of customers who have opted to receive our correspondence. 
• Distributing emails through the use of automation software. 
• Monitoring and reporting on the utility of each campaign. 
• Regularly identifying trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers. 
• Constantly looking for new ways to improve overall programs through new technology, tools, partners, trends, and best practices. 

Your Profile

• Excellent written communication skills in both German and English. 
• Proven experience creating high-impact, unique email marketing campaigns. 
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR). 
• Experience building an email marketing campaign from scratch (using Sendinblue). 
• Knowledgeable in Google Analytics, A/B Testing, Sendinblue, Canva. 
• Proficient in data analytics to determine important data and be able to suggest improvements. 
• Basic knowledge of SEO/SEM. 
• Strong project management skills and exceptional attention to detail;

• Attractive salary package according to your experience, including bonuses;
• Meal tickets;
• Access to Bookster;
• Access to a private medical insurance;
• Trainings and certifications based on personal development goals;
• Time off on special occasions;
• Discount at our products;
• Team building activities;
• Challenging and interesting projects in a dynamic international working environment;
• Possibilities of promotion and development of a career plan.