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Digital Marketing Campaign Lead

Poziții disponibile: O poziție
305
0
FULL-TIME
Producție & Tehnică
Cluj-Napoca
Emerson

SUMMARY OF ROLE

Support the European Marketing Team of Emerson Process Automation, the Country Sales organizations with a focus on Russia and CIS, as well as the Business Units in the coordination of strategic marketing campaigns, focusing on Digital media.

PRINCIPLE JOB RESPONSIBILITIES

• Understand the components of a growth program and the multi-media campaigns it includes 

• Media involved are Webinars, Web, Email, Social, and Google/YouTube Ads.

• Collect the specifications for selected campaigns (goals, targets, content, timing), create and present integrated plans for each

• Establish and drive an efficient content process with the media owners to implement and activate the campaign assets 

• Project manage and drive the campaign execution plan until campaign KPIs 

• Feed campaign reports possibly ROI, and socialize them to the management 

• Campaigns can include Awareness, Lead Generation, Events 

• As a backup role, administrates other tasks required by Marketing Communications: Europe/ platform, or Europe/Countries, Russia/CIS (e.g Webinar production)

• Learn new digital media techniques to complete the breadth of skills

REQUIRED QUALIFICATIONS AND EXPERIENCE

• B.S. Degree in Marketing with a successful Digital Marketing track record

• Proficient in English (spoken and written)

• Experience on a Content Management System is a plus (WordPress, HTML…)

• The position may require some travel within Europe & the USA. <5%

• Good MS PowerPoint and Excel working knowledge is mandatory.

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CORE COMPETENCIES (Korn Ferry)

• Action oriented

• Drive for results

• Plans and Aligns

• Interpersonal savvy

• Customer focus

• Attention to details

For more information please contact Angela Comarzan (angela.comarzan@emerson.com) – Talent Acquisition Specialist

Digital Marketing Campaign Lead
Emerson
  • Cluj-Napoca

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